By the media, now your opinion matters
We are starting a daily newscast with the most trending news of the day. It will then be a tool that will allow you to see where the opinion is moving in real time.
With the advent of technology in the mass society, the territory of opinion seems to take a new approach.
Segmentation is an opinion sample to use as a force in the achievement of leads in digital marketing.
Keywords
Public opinion, social networks democracy, self-communication technology, information age.
The world panorama today shows the importance of what unesco established through McBride around 30 years ago: the role of the multiplicity of information sources in shaping public opinion.
It’s undeniable the importance of new technologies in different parts of the planet and in different dimensions: medical, financial, labor and social, for example, and in a particularly visible way about a significant rise in social movements.
Perhaps one of the first emblematic cases of the relationship between technology and social movements was that of the riots on the periphery of Paris in 2010, in which cell phone text messages made possible the articulation of social protest, both peaceful and radicalized. by burning cars. Another large-scale case in this regard, the Arab Spring, in which through social networks such as Facebook, it was possible for huge amounts of citizens to concentrate taking the main squares at various points in the Maghreb area demanding the fall of the Egyptian and Tunisian political system.
More recently, in the Occupy Wall Street movement in the United States, young people found in these technologies efficient communication channels for their protest. It is what Castells would call the symptoms of a new revolutionary era.
In the Latin American context, the youth movements in Chile stood out in the face of the privatization policies of education by right-wing Santiago Piñeira. The Mexican case of the # YoSoy132 movement, which occurred during the 2012 presidential campaign to demand greater plurality in the media, is part of that environment.
The new technology
The Internet was the first mass media in history that allowed a horizontalization of communications, an almost perfect symmetry between production and reception, indelibly altering the ecology of the media. For a combination of military and experimental needs in the late sixties bypassing their strict seat belts and giving rise to anarchist and countercultural mobilizations in the mid-nineties, marketing its evolution-revolution that has gone through several stages and that today is in maximum development.
One of the most outstanding qualities of the Internet is hypertextuality, which allows the user to move at the same time to other virtual information spaces from the starting point, and vice versa: the hypertextuality resource allows users to build their own content.
THE FIRST SOCIAL MEDIA CANDIDATE
When president-elect Barack Obama admitted an addiction to his Blackberry, the signs were clear: A new generation was assuming the presidency. Obama’s use of technology was a part of life, not a campaign pretense. Perhaps for this reason, he was the first candidate to fully embrace social media.